A personalized training program crafted by a Sansego Tri Club coach can take your performance to the next level.

Breakthrough Performances

 “Coach Matt Smith has helped me accomplish things I never thought possible.  Matt has helped me hone all aspects of triathlon from training, mental preparation, time management, fueling and injury prevention.  He’s a great coach and teacher, and overall great guy!”

Dennis R.
Denver, USA

Improvement in your racing doesn't come from the latest fitness hack, shortcut or superfood. It comes from consistent science-based training that's personalized to you, and evolves as you progress.

If you’re ready to finally achieve your multisport potential, then a custom 1-on-1 training program from Sansego Tri Club is for you.


Invest in what matters most: your performance.

2 free months of Club membership ($94 value)
1 free training plan per year ($475 value)
Training Peaks Premium account ($119 value)
Webinars with Crowie & Sansego experts every month
Exclusive access to the Ask Crowie Q&A hotline
24/7 access Sansego's workout archives
Entry into our private Facebook Group, monitored by Craig
45-day money back guarantee
Sansego Triathlon Club Members also receive:
Exclusive discounts on triathlon gear & services
Opportunity to purchase custom Sansego tri kits
40% off additional training plans & mini-courses
Tuition discounts at camps & clinics
In-person experiences & support at select races

 “I followed the custom plan by coach Jean-Christophe Guinchard and it worked to perfection. I set a new Personal Best on the run and achieved a life-long dream of qualifying for the Ironman World Championship. Thanks to Sansego Tri Club, I’m starting in Kona!”

Olivier J
Thun, SUI


We've assembled a team of world class coaches,

dedicated to making you a more complete and confident triathlete.


Craig Alexander


5 x Triathlon World Champion

B. App. Sc, (Physiotherapy)

Craig "Crowie" Alexander

Since starting Sansego Tri Club in 2014, Crowie & his team have guided over 7,100 triathletes to reach their performance goals


Frank Jakobsen


Coach of multiple male & female pro IRONMAN winners and multiple age group winners

Frank Jakobsen

Frank is recognized as one of the world’s best multisport high-performance coaches.

He works best with those who are uncompromising in their commitment to improve, regardless of their current ability.

Ben photo

Ben Griffin


B. App. Sc., (Exercise Science)

Masters in Exercise Science

(Strength and Conditioning)

TrainingPeaks L2

Ben Griffin

Ben has coached multiple Kona qualifiers and age group winners.

He’s an expert in designing strength work to improve endurance performance.


Jean-Christophe Guinchard


IRONMAN U Certified

Coach Expert (SUI)

Jean-Christophe Guinchard

Jean-Christophe is a former triathlon pro & Swiss Olympian who is now dedicated to his clients.

His athletes have qualified for Kona and podiumed throughout Europe.


Pam Kallio


USAT L2 Certified

TrainingPeaks L1

USA Cycling Certified


Pam Kallio

Pam is a 22-time IRONMAN finisher who has logged multiple age group wins. 

She specializes in mentoring female triathletes to breakthrough performances.


matt smith

Matt Smith


USAT L2 Certified

TrainingPeaks L2

USA Cycling Certified

Matt Smith

Matt specializes in integrating sports

performance, family and work life.

He has coached athletes to countless age group podiums, PBs and world championship qualification. 


Grant Giles


Level 3 High Performance Certification

Licensed Hypnotherapist & Psychotherapist

Level 3 Enneagram Personality Typing


Grant Giles

A former pro triathlete, Grant coaches a mix of professionals and motivated age group athletes of all levels. 

He specialises in sports psychology and helping athletes fulfil their potential by enhancing their mind-body connection.

100% Satisfaction

 “I followed the custom plan by coach Jean-Christophe Guinchard and it worked to perfection. I set a new Personal Best on the run and achieved a life-long dream of qualifying for the Ironman World Championship. Thanks to Sansego Tri Club, I’m starting in Kona!”

Olivier J
Thun, SUI


Since 2014 the Sansego Triathlon Club has guided over 7,100 triathletes of all ages and abilities to the best performances of their lives. 

If you believe that there's a faster triathlete inside you, and if you're open to learning methods that will help you train more efficiently and effectively, then you're definitely "good enough" for the STC!

STC offers a selection of training plans for full-distance and 70.3 IRONMAN triathlons, Olympic distance triathlons, and half marathons and marathons.

5x World Champion Craig Alexander has personally authored our training programs and mini-courses.  Each is designed to optimize your success, and reflect the methodologies and practices that made him one of the greatest triathletes of our era. 

Our training plans are categorized to make it easy to select the one best suited for you.  We consider your current ability and available time for training each week.  Then, your plan is personalized to reflect your current fitness.  Regularly scheduled test sets will determine -- then recalibrate -- your precise training zone intensities.   

Bottom line: we’re confident that you’ll find a training plan that meets your needs!

No problem!  Although we help guide you in selecting the most appropriate plan, occasionally an athlete makes the wrong choice.  Maybe the program they selected was too difficult… or too easy. 

In any case, if you want to swap to a different plan, then we will assist you in making that transition at no additional cost.  It’s important that you have the training plan that’s right for you.

Thanks to our exceptional team of certified Sansego coaches, one-on-one coaching is always available. 

As an STC member, you have priority access to these coaches and you get any personal coaching service for 30% off the published rate.

Sansego Triathlon Club offers several options to improve a specific skill or technique, or to help you solve a particular problem.

First, you have free access to the Ask Crowie hotline and our members-only private Facebook Group.  You'll also love our archive of workouts, training tips and recorded webinars that's available 24/7.

Sansego athletes find that these are effective resources for getting quick answers to straightforward questions.

If your issue is more involved, then you have the option of engaging one of our coaches or specialists to diagnose and solve your problem.  Our team’s expertise ranges from aerodynamics to bodywork to nutrition to sports psychology.  As an STC member, you can book any private session at 30% off the published rate.

Absolutely!  As an STC member, you have the choice of following a wide selection of self-coached training programs. 

Engaging with one of our certified coaches for one-on-one training is always an option, too. 

It's always up to you.

At any given moment, about 50% of our STC members are not training for a specific event. Their time between training programs is used for fitness maintenance and to work on their weaknesses (like strength training, swimming technique, race nutrition tactics, gear upgrades, and more).

Your period between races is also a great time to interact with other Sansego Triathlon Club members in our private Facebook Group, review our training and racing content, or browse through our members-only deals.

One thing’s for sure: your membership in the Sansego Triathlon Club – which costs less than most race entries – is one of the best values in the sport!  

STC is a proud partner of TrainingPeaks, the leading online platform for coaches and athletes. 

Annual members of the Sansego Triathlon Club receive a TrainingPeaks Premium account at no extra charge ($119 annual value); monthly STC members receive a standard TrainingPeaks account.

Annual STC members receive one free training plan per year (a $475 value), and monthly members can choose any plan for 60% off.  You may activate your training program whenever you wish.

After selecting your training program, you’ll be guided through an onboarding process that ensures that your training zone intensities are dialed in and you’re ready to begin.  Then, the workouts of your specific plan will be delivered through your TrainingPeaks account.

Of course!  The Sansego Triathlon Club is designed to enhance your triathlon performance, not limit your options.

Many of our STC members also take part in masters swimming, cycling and running groups, or belong to a local tri club.


We offer 2 membership options, each with a flexible cancellation policy:

Monthly memberships can be cancelled at any time.  Automatic billing will cease, but no refunds will be issued.

Annual memberships can be cancelled within 45 days after purchase for a 100% no-questions-asked refund. 

5x World Champion Craig Alexander is the founder and executive coach of the Sansego Triathlon Club, and is personally committed to you having an exceptional experience as a club member. 

All STC members have access to Craig through his Ask Crowie hotline, within our private Facebook Group (which he personally moderates), and during his biweekly live webinars.

In addition, Craig participates in numerous training camps, clinics and championship event experiences for those STC members who wish to attend.